A restaurant is serving meals. Suppose it sets as a goal making certain that 90 percent of the meals do not contain food poisoning. Is that acceptable?
An airline is scheduling flights. Suppose it sets as a goal making certain 90 percent of its airplanes do not crash. Is that acceptable?
A telephone company is setting up cellular service. Suppose it tells its engineers to set as a goal having service available 90 percent of the time. Is that acceptable?
A Congressional committee is considering the problems of the tax gap. Suppose the Committee's chair sets as a goal 90 percent compliance. Is that acceptable?
Senator Max Baucus, Chair of the Senate Finance Committee, in his Hearing Statement Regarding the Administration’s Plan for Reducing the Tax Gap, announced:
I am setting a goal of 90 percent voluntary compliance by the year 2017. That is six percentage points higher than today’s rate. This is a realistic goal. It is achievable, within 10 years. When it is reached, collections of taxes legally owed will increase by at least $150 billion each year. It is up to the Treasury Department to develop and present to this Committee a plan that will achieve this 90 percent compliance goal. I invite the Secretary to appear before this Committee in 90 days - on July 18, 2007 - to deliver his plan, complete with benchmarks and timetables.Why 90 percent? Why not 99.99 percent?
Goals are aspirations. There's no reason that a goal should not be set as high as it ought to be set, with an understanding that falling short of the goal can happen. I understand that it is common to set goals short of where they should be so that performance can be tagged as having "exceeded the goal," but setting a goal too low brings expectations down from a level of excellence to a level of mediocrity that ought not be accepted.
Sometimes a new driver will fail to spot a stop sign. Hopefully, there is no accident. Food poisoning happens. Airplanes crash. Cellular phone service goes down. Yet failure, even almost certain failure, ought not deter drivers from having a goal of stopping at every stop sign, restaurants of keeping food poisoning out of all their meals, airlines from keeping all the planes flying, and cellular phone companies from providing 24/7 service.
Almost of the tax gap is caused by mistakes and deliberate noncompliance. Even with the tax education, tax law simplification, and enforcement enhancements I suggested in my Letter to Senators Baucus and Grassley on the question, taxpayers will make mistakes, and fall short of full compliance, but they won't be making mistakes 10 percent of the time. The goal should be 100 percent compliance, and if the outcome is 98 percent compliance, it can be tolerated. Aim for 90 percent, and it is likely the outcome will barely reach into the 80-percent range.
Professional and amateur sports teams set out to win every game. Few succeed, yet aiming to win some or most of the games is more likely to generate an even worse performance. Students in my courses aim to score 100 percent, yet they know they can earn an A with less than a perfect performance. If they aimed simply to reach 80 or 90 percent, they'd end up with even lower scores and lower grades.
Setting a goal of 90 percent is equivalent to admitting defeat with respect to 10 percent of the taxes that should be collected. Go for it, Senator Baucus. Set the goal at 100 percent, sending a message to all taxpayers that each and every one of us is expected to comply fully with the tax law. Then make that goal attainable by putting in place the education, simplification, and enforcement initiatives I outlined in my letter. The nation deserves and needs no less.