This is not the first time that I have objected to the twisting of language, specifically the misuse of the word “tax,” to attain a goal better met through genuine intellectual argument and analysis rather than sound-bite name-calling. In The “Rain Tax”?, I explained that a storm management fee imposed by the state of Maryland was not a tax, but a fee to defray the costs of permitting runoff from one’s property. In A Tax or a Ban: Which is Better?, focusing on attempts to improve public health, I noted that “Some health insurance companies provide premium discounts for insureds who regularly exercise. However one wants to characterize the higher premiums paid by those who don't exercise enough, it is not a tax. It isn't imposed by a government.” In Please, It's Not a Tax, I rejected the use of the term “curb tax” to characterize parking fines.
On Monday, in a letter to the editor of the Philadelphia Inquirer, Ken Greiff argued that “Ad pollution on Philadelphia’s municipal architecture is a tax.” He explains that “It’s a tax on our peace of mind and a tax on our consumer autonomy.” It’s not a tax. Greiff makes several good points. Plastering advertisements on public property is, as he puts it, “a defilement,” something similar to “graffiti, litter, blight, or unmaintained schools.” It ruins our “clear vistas.” It is caused by corporations getting more out of the advertising than they are paying the municipality. Many of the ads are for products that, in the long run, aren’t beneficial. It is, as he puts it, “a sign that no one cares, that you have been sold out.”
What is a tax? As I explained in A New Insult: Don't Like It? Call It Taxation:
A tax is a financial imposition levied by a government or government entity, or a non-governmental organization acting on behalf of or under specific revenue-collecting authority of a government or government entity. To be more specific, this definition from Lectric Law Library's Lexicon will help a lot of people doing crossword puzzles: “This term in its most extended sense includes all contributions imposed by the government upon individuals for the service of the state, by whatever name they are called or known, whether by the name of tribute, tithe, talliage, impost, duty, gabel, custom, subsidy, aid, supply, excise, or other name."
So why does Greiff use the word “tax”? I answered that question when I explained my objection to the use of the word “tax” by Michael Silverstein to describe parking fines, in Please, It's Not a Tax:
Why does Silverstein use the tax label for something that is not a tax? The answer is simple. The anti-tax crowd does a knee-jerk reaction to the word, so that announcing that a "curb tax" has been increased will bring out the anti-tax zealots in far greater numbers and with far more intensity than the more mundane, but more truthful, announcement that parking meter charges and parking ticket fines have been increased. I wonder what the anti-tax crowd would do if someone started referring to the cash register total in a grocery store as a grocery tax, the invoice from People Magazine as a reader tax, and so on. Putting the label of tax on a fee or charge that one doesn't like is a very misleading way of making a point.In the long run, Greiff would do better to call the corporate advertising invasion what he understandably thinks it is, a defilement, a blight, an eyesore, a menace, a threat to health, a sign of greed run amok. In the long run, this focuses the debate on the substance of the issue, rather than tossing the outcome to the consequences of using a word as an intended insult. Calling it a tax lets the advocates of this unattractive phenomenon reply, “It’s not a tax.” Calling it an eyesore focuses the discussion on the essence of the matter.