Last week, in Shankar v. Comr., 143 T.C. No. 5 (2014), the Tax Court held that the value of frequent flyer miles received by the taxpayer for opening a Citibank account was includable in gross income. The taxpayer’s testified that he knew nothing about the miles and did not receive an award from the bank. Thus, the court was left with the IRS determination of when the gross income occurred and the value of the tickets. The IRS produced evidence from the bank that the miles had been redeemed in 2009 for tickets worth $668, the price that otherwise would have been paid. This was the amount that the bank included on a Form 1099 sent to the taxpayer. The taxpayer did not include this amount on his return. The facts played out as I had predicted in in The Frequent Flyer Flap:
Citibank, which transfers frequent flyer miles to customers who open an account with the bank, issued Forms 1099 to its customers, reporting the value of the miles – that is another issue – as miscellaneous income. The practical effect is that failure by the customer to report the income will cause the IRS computers to make an adjustment because there is no entry on the customer’s income tax return matching the Form 1099.The court treated the miles received from the bank as interest, that is, an amount provided to the taxpayer for depositing money into an account available to the bank for its use. The court did not discuss why the valuation was based on the price of the tickets at the time of redemption rather than the value of the miles at the time of receipt. Nor did it discuss why the gross income occurred in the year of redemption rather than the year of receipt, though it is unclear from the opinion when the account was opened and the frequent flyer miles provided to the taxpayer, and if that transaction also occurred in 2009, it would not have been an issue worth discussing in this case. In a footnote, the court simply stated that the parties had not addressed, nor was it considering, whether award of the frequent flyer miles was the taxable event. The taxpayer appeared pro se, which explains in part why the issue was not presented.
The narrow holding of the case simply confirms a position the IRS expounded several years ago, namely, that frequent flyer miles received for opening a bank account were taxable. Other questions remain to be answered. For example, what if the taxpayer already had frequent flyer miles, and those received from the bank were added to the ones he already had, perhaps from making previous ticket purchases? How would it be determined if the taxpayer used the miles from the bank, the previously accumulated miles, or some combination, to purchase the $668 tickets? Would some sort of specific identification method be used, such as determining if the coupon or other document from the bank was transferred to the ticket agent? If so, who is responsible for keeping track of the transaction? In this case, the redemption apparently was processed somehow through Citibank, which issued the Form 1099. But apparently not all redemptions are processed in this manner.
The decision does not apply to all incentive rewards. As I explained in The Frequent Flyer Flap, the law is more complicated:
Does the IRS position mean that all items received as an incentive to doing business with a company includible in gross income? No. If the incentive is in the form of a rebate, it is not includible in gross income. Nor should there be gross income if the incentive is part of a package. For example, a buy-one-get-one-free promotion is nothing more than a reduction of the market price to half the stated price. Similarly, a buy-three-suits-get-a-free-tuxedo arrangement falls into the same category. On the other hand, if no purchase is involved, such as opening a bank account, there is no transaction to which a rebate can be connected. There is gross income. As the IRS spokesperson put it, whether something received for doing business is taxed as a prize or award "depends on the nature, value, and other facts and circumstances." That's a way of generalizing what I just explained in the preceding sentences. When the author of the story claims that the IRS explanation is "a fancy way of saying the IRS doesn't know," he is falling into the trap of wanting a definitive answer for a range of situations that cannot be bundled together for analytical purposes.For example, how should frequent flyer miles or similar incentives or points provided by credit card companies be treated? Clearly they do not represent interest paid to the taxpayer was the case in Shankar. Are they rebates from the vendor selling the product or service charged on the credit card, and thus simply a reduction of the purchase price? Are they compensation payments from the credit card company for using its credit card? It’s not a reduction of the interest charged by the credit card company because they are awarded even if the cardholder pays all balances and thus is not charged any interest. Is it a rebate to the merchant for using the credit card company’s system which the merchant chooses to share with the customer by having the credit card company make the payment on its behalf? Is it simply a rebate of the purchase price along the lines of the auto manufacture rebates to customers of automobile dealers, which the IRS concluded were not gross income and reduced the purchase price of the vehicle? The IRS did not grace us with its reasoning for its conclusion with respect to the manufacturer rebate. Why is a payment from a third-party to a buyer of something a reduction in the purchase price? There needs to be some sort of underlying rationale – constructive this or that, agency, something – to limit the scope of the conclusion. The incentive to the manufacturer and the relationship between the manufacturer and dealer are fairly easy to see. The relationship between the credit card company and the merchant isn’t quite so clear. Some sort of rationale is needed to explain how far the Revenue Ruling conclusion can be taken.
This case supports three observations about tax law. First, contrary to the misguided beliefs of many, tax law does not always involve numbers and in fact often does not. Second, there do not exist answers to every tax question. Third, tax law and tax analysis is convoluted because the business world has become convoluted. In The Frequent Flyer Flap, I shared this thought:
The author of the follow-up article [in 2012, describing reaction to Citibank’s issuance of Forms 1099] notes that “this whole thing is a perfect illustration of why our tax system is so messed up.” Perhaps the tax system is so messed up because business transactions are so messed up. Once upon a time, a person paid a price for an item and that was it. Then the marketing gurus jumped in with all sorts of gimmicks, incentives, cross-arrangements and other “deals” that appear to be price breaks but in the long run cost the consumer. When Citibank buys frequent flyer miles, it incurs a cost, and to maintain profits, it must reduce the interest it pays on its accounts. . . . So if people want a simple tax system, simplify the unnecessarily complicated business arrangements.Don't hold your breath.